Mrs. Brand Advisor

Where the database stands today: how many contacts, which ecosystem they belong to, how they arrived, and the last thing each of them did.

Contacts

One per email

Every entry point resolves here

Diagnostic, event, referral and form all dedupe on the email address.

In both ecosystems

Overlap

One record, two audiences

They receive consulting and event mail without being duplicated.

Diagnostics taken

Self-serve

Each one wrote its own contact

Scored in code, written up by the model, filed automatically.

Receiving nothing

Needs a look

2 opted out · 1 unmatched

Opted in but matching no track still means silence. Surfaced, not hidden.

Ecosystem growth, last six months

Contacts in each ecosystem over time. Somebody in both is counted in both — the overlap is the point.

Ecosystem split

Who belongs to which side of the business

Pipeline

Contacts by stage

How they arrived

Contacts by source

Recent activity

Every touch, newest first